This is the chart showing how we believe the “Wines of Uruguay” company should be reorganized. Also, it is showing the technologies that should be used in order to add value to the brand.
From the buy side point of view, we recommend an intranet specially designed to fulfill the needs of the producers and the company itself. We should use a database keeping track of the suppliers and their wine’s quality. Additionally the company will know each moment its stock availability so to be in position to fulfill online orders. Suppliers will have the ability to register in order to acquire an e-mail account to receive newsletters and have a more immediate communication with the company.To those who are registered a blog will be available to facilitate this communication.
From the sell side point of view, we believe that the best way to promote the brand is by improving the already existing website. First of all, we could have a database to keep track of our customers. Gathering information for all the customers will help the company to create profiles of them in order to make them suggestions about the company’s products (personalization). These suggestions as long as wine taste parties and other events invitations can be sent to the customers by newsletters or mobile text messages. Another technology that we should include is online ordering, giving the opportunity to the customer with some simple steps to order the wines of his choice from his home. We believe that it is also essential for the company to add a blog to the website. Nowadays it has become very difficult for the companies to keep their customers because of the internet and the many alternatives given. Adding a blog makes the website more interactive for the customer and gives him the opportunity to express his opinion and thus it is more possible to keep him with us. Finally, some marketing policies should be adopted like creating a Facebook group and organizing wine taste parties in order to attract new customers and keep the already ones interested.
This was our first draft view of how this company could be reorganized in order to gain more important role in the new marketplace that it is trying to be part of.
Hi all, who will send the link of our blog to Mr Jose? Do you want me to?
ReplyDeleteYeah Fotis, please do. Aleks, where is our picture?
ReplyDeleteAlso need your comments on the new look of our blog, change of colors, etc...?
ReplyDeleteIt 's much better! Nice job!We shall add our picture too Aleks! I will send Mr Jose the link!
ReplyDeleteThis is great! I like the content, and the suggestions for action. Thanks for sending the link. As we will see in the rest of the course, you can improve both the supply side and sell side with different technologies, not only those which we normally think about and that you suggested. 'Soft' technologies like process redesign, supply chain management, and combinations of technologies including procurement and CRM will also be looked at.
ReplyDeleteYour writing is going OK, I would encourage you to check your prepositions and articles (in expressions like know at each moment of time, gain more important role). You are now entering into the business vocabulary role, that is very good. Make sure that if in doubt about a business term (role, moment), you check that in a dictionary.
Look forward to see the next post!
Jose-Rodrigo