Customer Journey Chart

Hey,
This is the chart that I made.The following graph shows the customer journey.

Firstly we are concerned for the UK market exclusively. We need to consider the fact that many customers would not be able to use the internet effectively, thus making the website simple and easy to use would be beneficial. (I think the new site is really well designed)

Potential customers may be using Search Engines such as Google and Yahoo to find the wine they want to drink. This is case it is essential that the website is Google Friendly so that its on top of the search list. Some of the web technologies which could be used are: Cascade Style Sheets, and Google Webmaster Tools.

Customers may use Mainstream media or search online using a search intermediary.
Our research shows that the main group of wine drinkers are 33-60 years old(77million). By looking up their online habits, it seems like a good idea for the company to establish a network using Facebook. This way it would be possible to connect Wines of Uruguay with their main customers.

Through Facebook it would be possible to promote new events and wine. Furthermore Facebook is able to connect the customers to the company. Twitter could also be added as the firm expands for further establishing a name for Wines of Uruguay.

Wines of Uruguay, has an advantage over other wine importers/sellers as it has exclusive connection to Uruguay and it’s able to supply more diverse products. However customers have a diverse range of sites which sell wine online such as major UK superstores, virgin wines and Majestic Wine Warehouse.

References:

Google 54 of all search engines done by Google
http://www.pcmag.com/article2/0,2817,2126193,00.asp

Alexa.com

Winnie References.