more about the product making/acquiring process, especially if it is imported from a developing country like Uruguay, so that they can be sure that the money they spend on an item reaches the root of the supply chain. But they don't have the time, resource and energy to do all the hard work required for such behaviors in order to ensure that their money is spent ethically, Fairtrade does it for them. That is why we recommend WOU and/or its suppliers to join Fairtrade and be an active player in the UK wine market.
The chart below illustrates the ever increasing demand for Fairtrade certified wines.
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