Wednesday, 14 October 2009

Articles about UK's wine market & social networking websites

Facebook being crowned as UK's most popular social networking site
http://www.theregister.co.uk/2009/03/09/social_networking_and_blogs_more_popular_than_email/
Interestingly, the fastest growing demographic of Facebook users are those aged 35 to 49 years old (more than 24.1 million users). The site also has almost twice as many visitors between 50 to 64 years old (+13.6 million) compared to those under 18 years old (+7.3 million).

Buyer trust is needed to begin any purchasing relationshipThe core group of wine purchasers is made up of individuals who fall into the 34-60 age (Mintel, 2007)http://www.google.com/search?q=uk+online+wine+buyers+age+group&rls=com.microsoft:zh-tw:IE-SearchBox&ie=UTF-8&oe=UTF-8&sourceid=ie7&rlz=1I7GPEA_zh-twGB301

Mintel report about UK wine market 2008
http://www.giichinese.com.tw/report/mt90805-wine-uk.html

Wine drinkers segmentation in the UK 2009
http://www.wineintelligence.com/documents/WineIntelligenceUKPortraitsnewsletter.pdf

List of all social networking sites
http://en.wikipedia.org/wiki/List_of_social_networking_websites

4 comments:

  1. Winnie, thank you for posting these useful links.My only doubt here is the list from wikipedia, i don't think the site is good for academic references, we should consider how credible our references are. what do you think?

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  2. What Kostas said something like this to me:

    Wiki is fine as long as you read the references and post them rather than wiki itself.

    By looking at the references, its mostly alexa.
    On that note got a list of top wine websites in uk.

    http://www.alexa.com/topsites/countries;4/GB

    i think it will be a good idea to show how a chart like in p60 but for Wines of Uruguay.
    as in show market segmented
    then search engines.
    customers may use magazines/facebook or else for their choice of buying wine
    and later end up on Wine of Uruguay/competitor website to buy)

    of course not all customers would have a web journey still....

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  3. Hi

    I have a better reference from Clickz which is also used by our textbook. The UK's most popular social networking sites:

    http://www.clickz.com/3634585

    ReplyDelete
  4. Wikipedia is good to give you references about other resources. I will give you the task to find how you need to reference electronic resources.

    ReplyDelete