Sunday, 11 October 2009

Initial State of Wines of Uruguay

Hey,















The chart above shows how we see Wines of Uruguay at the moment.

Wines of Uruguay (WoU) is a small business importing wines from Uruguay and selling them in the UK market. Its a small business managed by 2 -3 people, including Carla Bertelloti as the owner.

On the buy side (the wine producers), there are 4 main companies being represented by WoU at the moment. All of the imported products are stored in a warehouse in Isle Of White before being sold and shipped to the customer. There is no link between the warehouse and the website, thus customers may not be able to see if there are any new wines available or others which have run out of stock.

On the sell side(customers), there is a basic website which is used as an intermediary between WoU and its customers. As it is, the website gives basic overview what the company is about, available wines and some of the producers. There is no description of how wines taste or some insight of the wine producers such as a brief history/philosophy. Finally a customer can order wines by calling/emailing using the contact details.

Overall, this is how we see the company at the moment. At least to us, it seems that the used technology is not used to its potential and further improvements can make the company more profitable and efficient. A future view of how we would like WoU to evolve to can be seen on the next article.

4 comments:

  1. This comment has been removed by the author.

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  2. Really nice! I am waiting for the others to agree and I will upload the other chart too!

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  3. Fotis, it looks good to me. Why don't u upload it so that we could all make further suggestions here.

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  4. Hi Aleks,

    The chart looks very good.

    Hi Fotis,
    The chart that you created is really good. I agree with Al that we could upload it to the blog so that we can discuss it here.

    I would like to comment about the online ordering on the sell side..I think we need to have a link between the online ordering database from the sell side to the buy side. The reason is that when someone is placing the order online, the warehouse need to check if they have stock to supply. Please let me know what you think too.

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