By analysing the current state of Wines of Uruguay, our group proposes that the next strategy which should be implemented along with the main strategy is improving customer base through E-Marketing
Part of our E-Marketing Strategy is to design a Facebook application. The idea is for the user to have a wine farm which he would develop continuously. He would be able to grow wine grapes, develop the actual wine and finally sell it to other users. A template of the user interface could be seen above. The whole process and the structure of the wine farm would be customisable and interactive (such as simple game when the wine bottles are labelled and corked).
Through the application, it would be possible to advertise Uruguay and tannat wine and hopefully when customers buy wine (online or otherwise), they would consider Uruguayan products.
No comments:
Post a Comment