Saturday, 7 November 2009

The New E Process

The Redesigned Vinification Method:




One the left side is the generalised old method of how wine was produced by the WoU's partners.
The grapes need to be collected and then crushed. After that Fermentation begins (how the alcohol is created). After a specific period the liquid is checked, filtered and bottled. Or it can be further stored (in oak barrels) for giving a specific aroma to the wine. Next it would be bottled and labelled and prepered for selling.

Generally the grapes are grown where the wine is produced, minimising labour and transport costs. However our group thinks we can bring further value to the wine producers.

The proposed E process will add transparency to vinification. By adding a system to store information about the winemaking process such as:
When the grapes were picked,
how long the wine was stored

Hopefully by displaying the extra information on the label, it will give customers higher reason to trust the company and purchase the wine rather than an offering by other competitors.


Furthermore the proposed E Process compliments our long term strategy of producers to produce Fair Trade wines.

More information would come on future posts.

2 comments:

  1. Good job Aleks. There is nothing more to add, except maybe mentioning the third most important date to be captured by our system is the wine bottling date (as shown in the diagram). And that tracking these three important dates not only helps customers with transparency, inline with our vison, mission and long term strategy, but also helps the producers and WOU to easily keep track of vintages, which might turn out to be useful in estimating the value of their wines.

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  2. I call this add value. You add value to the end product by giving interesting information to the end customer. With this I am sure WOU can become the first provider of good quality wine, and give its customers value for what they pay.

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